Example of recent copywriting work I’ve done on behalf of clients. In this project, we are marketing a service for defending against DDoS attacks, with a two-sheet PDF (sell sheet), web page, and promotional emails.
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Copywriting: Software Sales Documents
I wrote the copy for these white papers on behalf of Visual Components, a Finnish manufacturing simulation software firm, via MCCI, a PR and marketing firm in Detroit, in fall of 2021. These documents supplement standard brochure-type materials by taking a deeper look at features of the company’s software and service.
This sample represents a mix of copy editing, copy writing, and blogging/content marketing skills. A colleague wrote the piece, I edited it and added copywriting flourishes. I wrote the copy for the related email push.
Report written for Merit Network, a nonprofit that serves as the ISP for Michigan public universities (and whose roots in “internet” technology date back to before the word existed).
This project took about seven months in 2021, calling for a deep dive into the second-generation internet protocol IPv6 and how it relates to higher education institutions. Project involved close work with networking engineers across the U.S. and the boiling of complex, arcane information into a succinct, digestible form for high-level university administrators. A very challenging but satisfying piece of work.
The full report can be accessed at Merit’s site. (Requires form request but no site registration.)
Quick press release project done for the launch of Vistage Indianapolis. Project acquired through Upwork, summer 2021.
Report offering tips and insights about automating network management tasks; written for Merit Network and its Michigan Moonshot broadband initiative in spring 2021, based on presentations given at a seminar on the subject.
Full report can be accessed at Merit’s site.
Article written for the Michigan Cannabis Industry Association’s magazine, 2021 first issue. (PDF)
It could be fairly said that without technology, the cannabis industry may never have gotten off the ground.
Inevitably tight regulations make running a cannabis business touchier than selling office supplies or even whiskey. Cannabis businesses must track every gram of the product from “seed to sale.” This includes even when cannabinoid oil is divvied into many products for many customers. Businesses and regulators must be able to identify where the products of a given plant are at any time.
Work done for Michigan utility company DTE Energy’s B2B custom publication EnergySmarts, Summer 2020 issue. (Three PDFs, one for each of three articles written)
How many times have I driven over the Rouge River on I-94, looking northward at that long, unnaturally straight, excessively manhandled stretch of the river, and thought, “What the hell is going on with this? How would someone get down there?”