Copywriting: Software Sales Documents

I wrote the copy for these white papers on behalf of Visual Components, a Finnish manufacturing simulation software firm, via MCCI, a PR and marketing firm in Detroit, in fall of 2021. These documents supplement standard brochure-type materials by taking a deeper look at features of the company’s software and service.

The key here was to make clear the company’s value proposition, which called for explaining highly technical information in a natural, easy-to-understand way.