Drop by drop, startup coffee seller grinds out his pitch

When it came to entering a supply chain, A.J. O’Neil would have been hard pressed to make himself any less sophisticated with how to go about it.

He was poorly dressed, unfamiliar with industry expectations and had a rambling business pitch.

O’Neil is best known for the Ferndale coffee shop A.J.’s Music Cafe, which he ran from 2007 through 2012 and which was the origin of his current enterprise, Detroit Bold Coffee Co. So he had a background in business, and in dealing with coffee. But that was about it when he began approaching stores to sell it.

“I didn’t have the quick answers they need,” O’Neil said. … Read more at

— Crain’s Detroit Business, March 9, 2014 (Copyright control)

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