SsangYong shakes up its UK and German new-car distribution

SEOUL — SsangYong is reorganizing it distribution network in Europe.

The Korean automaker has appointed a new distributor in the UK. It is looking for an importer in Germany.

Kevin Lee, SsangYong’s head of corporate communications, said the automaker is reviewing, training and changing its distribution and dealer network in Europe.

“We want to promote more sales,” he said.

In the UK, SsangYong’s distribution is now handled by Koelliker UK, which is owned by Koelliker Group, Italy’s largest private new-car distributor.

Paul Williams is the head of Koelliker UK. Williams previously was managing director of Landwind Europe, a Belgian-based distributed of cars built by Chinese automaker Landwind.

Last September, the Dutch-based Kroymans Corporation ended its partnership with SsangYong to import SsangYong vehicles in Germany.

Kroymans remains the automaker’s partner in the Netherlands and Belgium.

Jan. 7, 2008 | Automotive News Europe