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In-Depth Guide: ‘Expanding Community Networks in Michigan’

Eight-month project to update and rebuild a previous 100-plus page document on how to build a municipal fiber-optic broadband network, geared towards rural and small-town areas of Michigan. The client was Merit Network, a Michigan ISP for universities and other public entities that manages a 4,000-mile fiber-optic network of its own.

This involved intensive editing, rewriting and new writing, while reorganizing and boiling the content down to a more manageable 63 pages. I wrote roughly the first half from scratch, adding new information to report on the state of the digital divide in Michigan, through interviews with subject-matter experts and community leaders as well as long hours of reviewing related materials.

I also found the graphic designer for this project and led the painstaking coordination of putting the final piece together. This occurred through about a dozen revisions, in addition to changes based on reviews from various staff members on the client side.

To be clear, I’m no broadband expert, just as I’m no IPv6 expert. I had only consumer-level knowledge of this topic before beginning this project. Using tried-and-true interviewing techniques, I’m able to go from zero to expert-level article in two days. I’ve done this for arcane legal, engineering, healthcare, financial, and technology subject matter. I have been exercising these skills since I was a teenager: first as a copywriter and proofreader, then as a business journalist, then as a broadcast news producer, and then full circle back to copywriting again.

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Copywriting: 2-Pager, Landing Page, Email for DDoS Protection Service

Example of recent copywriting work I’ve done on behalf of clients. In this project, we are marketing a service for defending against DDoS attacks, with a two-sheet PDF (sell sheet), web page, and promotional emails.

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Copywriting: Software Sales Documents

I wrote the copy for these white papers on behalf of Visual Components, a Finnish manufacturing simulation software firm, via MCCI, a PR and marketing firm in Detroit, in fall of 2021. These documents supplement standard brochure-type materials by taking a deeper look at features of the company’s software and service.

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White Paper: ‘Addressing the Issue’ — In-Depth IPv6 Report

Report written for Merit Network, a nonprofit that serves as the ISP for Michigan public universities (and whose roots in “internet” technology date back to before the word existed).

This project took about seven months in 2021, calling for a deep dive into the second-generation internet protocol IPv6 and how it relates to higher education institutions. Project involved close work with networking engineers across the U.S. and the boiling of complex, arcane information into a succinct, digestible form for high-level university administrators. A very challenging but satisfying piece of work.

The full report can be accessed at Merit’s site. (Requires form request but no site registration.)

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Press Release: Vistage Indianapolis Launch

Quick press release project done for the launch of Vistage Indianapolis. Project acquired through Upwork, summer 2021.

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Bank of America Merrill Lynch: Retooling Globalization Strategies for Auto Suppliers

The automotive industry team at Bank of America Merrill Lynch (BofAML) spends its days fine-tuning and funding the strategic plans of middle-market parts suppliers. What do these companies say are their most pressing concerns as the new year begins? Globalization and capacity.

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Eclipse Capital: Financing the Loans Your Bank Can’t Do

Not all commercial banking situations are straightforward. In fact, it’s a rare one that is.

But then there are those especially tricky situations, ones that call for a level of effort your average commercial banker simply doesn’t have the time to provide. In those cases, what’s needed is a team of specialists willing to roll up their sleeves and make things happen — and has the connections to do so.

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Detroit Bus Company

Marketing and PR work done in the summer of 2012 on behalf the Detroit Bus Company, a “party bus”-type transportation service

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The Thunderdrome

Marketing and PR work done for The Thunderdrome, a moped, scooter, and bicycle racing event to raise funds for a dilapidated historic park in Detroit.