I wrote the copy for these white papers on behalf of Visual Components, a Finnish manufacturing simulation software firm, via MCCI, a PR and marketing firm in Detroit, in fall of 2021. These documents supplement standard brochure-type materials by taking a deeper look at features of the company’s software and service.
This sample represents a mix of copy editing, copy writing, and blogging/content marketing skills. A colleague wrote the piece, I edited it and added copywriting flourishes. I wrote the copy for the related email push.
Report offering tips and insights about automating network management tasks; written for Merit Network and its Michigan Moonshot broadband initiative in spring 2021, based on presentations given at a seminar on the subject.
Full report can be accessed at Merit’s site.