Example of recent copywriting work I’ve done on behalf of clients. In this project, we are marketing a service for defending against DDoS attacks, with a two-sheet PDF (sell sheet), web page, and promotional emails.
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Copywriting: Software Sales Documents
I wrote the copy for these white papers on behalf of Visual Components, a Finnish manufacturing simulation software firm, via MCCI, a PR and marketing firm in Detroit, in fall of 2021. These documents supplement standard brochure-type materials by taking a deeper look at features of the company’s software and service.
This sample represents a mix of copy editing, copy writing, and blogging/content marketing skills. A colleague wrote the piece, I edited it and added copywriting flourishes. I wrote the copy for the related email push.