A widely used rule of thumb says that each person counted in the U.S. Census represents $1,800 a year in federal funding. Oakland County has an estimated 211,507 people who are at risk of being undercounted, according to the Michigan Department of State. That would come to more than $380 million a year, or more than $3.8 billion over the course of a decade, in potentially lost revenue. For reference, Oakland County’s 2020 budget is $922 million.
Budding entrepreneurs are all the rage these days. It’s hard to go a week without hearing about new pop-up shops, food trucks and artisan vendors, all highlighting the satisfaction that comes from “doing what you love.”
But these new businesses aren’t the only ones built on fun and passion. Here are four that have been around for some time, demonstrating that cool businesses have staying power too.