To win over a supplier, find one key target

Prism Plastics LLC in Chesterfield Township opened for business in 2000 and has since entered the supply chains of eight companies, all in the automotive industry.

Vice President Jerry Williams said the goal he and his fellow co-owners of the precision injection molding company have in mind when they set out to break into a new supply chain is to win over one key person.

And you have to be willing to put in the time to do it.

Usually the person sought is someone from engineering, quality, R&D or development who will visit Prism’s factory, which allows Prism to show its capabilities. … Read more at

— Crain’s Detroit Business, March 9, 2014 (Copyright control)

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